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What is the Russell Idea Screen?

During new product/service development, lots of ideas emerge from brainstorming or qualitative work and marketers want to know…

  • Are any of these ideas potential winners?
  • Are there common attributes/features that drive interest in the leaders?
  • And what combination of ideas would result in the optimal line offering?

Russell Idea Screen brings together advanced analytical tools and agile business practices in an easy-to-use quantitative service – one that can quickly evaluate and prioritize product/service ideas according to which are most likely to thrive. Russell Idea Screen can be used with both consumer and professional audiences, and is easily adapted for global and/or multicultural audiences.

Contact Information

For more information about the Russell Idea Screen, including price quotes and timing, please contact us at (201) 528-0400 or email info@russellresearch.com.